Zayd Operates
Phase 01

Foundation & Onboarding

We get everything required to execute, from day one.

Target timelineDay 0–1
Day 0–1FoundationAccess & assets
Day 1–3Strategy & AssetsScripts & recordings
Day 2–5BuildFunnel, CRM, tracking
Day 5–7LaunchQA, approval, go live
OngoingOptimize & ScaleFind the bottleneck
What we handle
  • Kickoff call and goal alignment
  • The onboarding form, covering all nine variables
  • The financial model, run live on our call
  • Audit of your funnel, offer and past webinar data
  • Ad account, pixel and tracking audit
  • Your slot, set from your YouTube analytics
  • Cadence locked: one big webinar per month
What we need from you
  • Admin access: ad account, domain, CRM, calendar, payments
  • The completed onboarding form
  • Every testimonial and result you own
  • Your top five objections, word for word
  • A screenshot of your YouTube Studio audience activity
  • The name of the one person who approves copy and creative, and who can reply the same day
Definition of doneAccess grantedNine variables filledModel agreedDate lockedTrack selected

The faster the access and assets arrive, the faster everything after this begins.

Phase 02

Strategy → Messaging → Creative

Before we build anything, we make sure the campaign has the right message.

Target timelineDay 1–3
Day 0–1FoundationAccess & assets
Day 1–3Strategy & AssetsScripts & recordings
Day 2–5BuildFunnel, CRM, tracking
Day 5–7LaunchQA, approval, go live
OngoingOptimize & ScaleFind the bottleneck
01ResearchMarket, offer, competitors
02TrackAffluent or general public
03PromiseOne sentence, pressure-tested
04ScriptSegment by segment, timed
05CreativeAds plus the content batch

The critical path — this is what moves your launch date

Script approved→You record→Editing begins→Launch date set
What we handle
  • Track selection, which fixes runtime and call to action
  • The single promise, written and pressure-tested
  • Your full script, segment by segment, timed
  • Objection handling woven into the teaching, before price is mentioned
  • Planted Q&A questions
  • Registration copy built to a 30–50% target
  • Ad scripts: multiple hooks, reasons, one CTA
  • A brief for 25–50 short videos that pre-frame your registrants
What we need from you
  • One job: record on time.
  • Approval on the promise and the offer stack
  • Film the short-form content batch
  • Rehearse the deck before webinar day
  • A reply the same day when we send something to review
Definition of doneTrack lockedScript timedObjections mappedCopy approvedContent filmed
Phase 03

We Build The Growth Infrastructure

While creative is in production, we build the system behind the campaign.

Target timelineDay 2–5
Day 0–1FoundationAccess & assets
Day 1–3Strategy & AssetsScripts & recordings
Day 2–5BuildFunnel, CRM, tracking
Day 5–7LaunchQA, approval, go live
OngoingOptimize & ScaleFind the bottleneck

Connected system — nothing goes live until every piece talks to the others

FunnelRegistration, confirmation and replay pages
CRMPipeline, stages and lead routing
Automation10 emails, 4 texts, 10 more after
TrackingPixel, server events, attribution
CalendarBooking, routing, confirmation
Ad infrastructureCampaigns staged in your account
Your campaignAll six connected before traffic is sent
What we handle
  • All three pages built and tested
  • Webinar room configured for your volume
  • CRM pipeline and the segments we need later
  • Pixel conditioning: the event fires on one page only
  • Campaigns staged, not launched
  • The reporting sheet we read together weekly
What we need from you
  • Approve page copy and the offer as it appears
  • Confirm payment processor and checkout
  • Brief your sales team and open the calendar
Definition of donePages liveRoom configuredCRM connectedAutomations activeTracking verifiedCampaigns staged
Phase 04

Final Checks. Approval. Go Live.

Nothing launches until the complete customer journey has been tested.

Target timelineDay 5–7
Day 0–1FoundationAccess & assets
Day 1–3Strategy & AssetsScripts & recordings
Day 2–5BuildFunnel, CRM, tracking
Day 5–7LaunchQA, approval, go live
OngoingOptimize & ScaleFind the bottleneck
01

Full funnel QA

US
02

Form & calendar test

US
03

CRM + automation test

US
04

Tracking verification

US
05

Creative review

SHARED
06

Your final approval

YOU
07

Campaigns activated

US
What we handle
  • We run your ads daily, inside your ad account
  • Cost per registration watched every day
  • Creative refreshed before fatigue eats budget
  • Registrants get 15–20+ content hits in the 72 hours before
  • Reminder sequence monitored for deliverability
  • Live on the day: room, chat, planted questions
What we need from you
  • Final approval before spend starts
  • Organic promotion through the whole window
  • You show up and you present
  • Sales team ready for the days after
Definition of doneJourney testedTracking firingApproval receivedTraffic liveWebinar delivered
Phase 05

Launch Is Where The Real Work Starts.

We use real data to find the bottleneck and keep improving the system.

Target timelineDay 7+
Day 0–1FoundationAccess & assets
Day 1–3Strategy & AssetsScripts & recordings
Day 2–5BuildFunnel, CRM, tracking
Day 5–7LaunchQA, approval, go live
OngoingOptimize & ScaleFind the bottleneck
RepeatEvery month
Launch
Collect data
Analyse
Find bottleneck
Optimise
Scale
New test
Next month
What we handle
  • Monitor performance and report clearly
  • Identify the one bottleneck of the four numbers
  • Launch new creative and test new angles
  • Improve conversion and lead quality
  • Optimise the follow-up sequence
  • Scale the winning campaigns
  • Run it again next month
What we need from you
  • Sales team works the booked calls
  • Attend the pop-up event
  • Approve next month's angle
Definition of doneSequence sentReplay closedNumbers reportedBottleneck namedNext month scheduled

From signed client to live webinar, every phase has an owner, an objective and a definition of done.